Video The presidential debate was a wide-open stage for any marketer, but only auto brands stepped into the breach and gave the broadcast marquee treatment with significant new advertisements on Monday evening. Audi's 90-second ad, "Duel," was an allegory for the struggle between Donald Trump and Hillary Clinton, while Jeep's ad, "Free [...]
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Instagram reached 500,000 active advertisers last week. Snapchat introduced Spectacles, a new eyeglass camera; the company also garnered some attention from presidential nominee Donald Trump buying a national geofilter (see below for explanation) to reach a younger demographic. In messaging alone, WhatsApp is right behind Facebook Messenger. Note: Snapchat officially changed [...]
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Pokémon GO has updated its spawning nests once again, but this time instead of rotating them, they've made them completely random.
via Forbes - Business Mother-To-Be Laura Benanti Debuting Cabaret Show In NY Working On Memoirs Possible TV Series9/27/2016
Tony Award-winning actress Laura Benanti takes a new step in her career tonight, performing for the first time at the Café Carlyle in New York .
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An estimated 80.9 million people tuned in to watch on the 12 major networks, not including PBS or C-SPAN, exceeding the record set in 1980 when Jimmy Carter debated Ronald Reagan.
via Forbes - Business The FCC's Vote On Open Set-Top Boxes Pits Cable Tech And Media Industries Against One Another9/27/2016
This ruling is intended to force cable, satellite and telco TV providers to stop making subscribers pay them an average of $231 per year in fees for STB rental, and instead offer them a choice of receiving devices.
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Corporate water strategy is undergoing a major business model shift. Previously seen as a simple regulatory hurdle, a heightened level of global water risk combined with an increase in stakeholder transparency and more socially and environmentally responsible consumers have corporations turning to water stewardship. “You can’t do anything without water, so [...]
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In my last article we explored how to effectively use content marketing for the SaaS industry. Today, I want to talk about another industry that I'm questioned about all the time: the medical industry. Medical content marketing can be intimidating for those in the know. They realize that there are regulations [...]
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The Vainglory Invitational Series (VIS) All-Star Game in New York City wrapped up this past weekend and was an incredible success. The main event featured Team Ardan—comprised of LostBoyToph (Cloud9), Aloh4 (Hammers eSports) and Oldskool (GankStars)—going up against Team Ardan, made up of CullTheMeek (Hammers eSports), FlashX (Team SoloMid) and [...]
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The Houston Cougars opened 2016 with an upset win over Oklahoma. What may be more impressive, however, is that Houston has been dominating on the field despite spending less on football than two-thirds of all FBS teams.
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